Affiliate
Marketing
by: Arthur Caby
If
you have even a passing interest in the topic of Affiliate, then you should take a look at the following information. This
enlightening article presents some of the latest news on the subject of Affiliate.
Affiliate
Marketing: Why is it One of the Most Cost-Effective Ways to Advertise your Business
When
you think about Affiliate, what do you think of first? Which aspects of Affiliate are important, which are essential, and
which ones can you take or leave? You be the judge.
Ever
heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the
advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the affiliate
sends traffic to the advertiser in return. Simply put, it's about paying commissions to people who help you make sales. It's
that easy. NOT.
Affiliate
marketing has its ups and downs. It could be draining if you are not armed with updated information and the technical how-tos.
But this article's sole objective is to reach out to you and not to badmouth affiliate marketing.
Here
are the following reasons on why web marketers go gaga over affiliate marketing as a form of Internet advertisement.
1.
Low cost
Many
are scared to go on a home based business because of the capital required. In affiliate marketing, you don't have to spend
much to start raking in moolah.
2.
Inventories not included
Product
management fuss could be very stressing. An inventory is not asked to be maintained. The merchant does the maintenance required.
It's
really a good idea to probe a little deeper into the subject of Affiliate. What you learn may give you the confidence you
need to venture into new areas.
3.
Unlimited income through leverage
See
how much you can learn about Affiliate when you take a little time to read a well-researched article? Don't miss out on the
rest of this great information.
When
you have a paid job, your monthly income mainly relies on whether you go to work or not. With affiliate marketing, your affiliates
could all just lead traffic to your site without having to lift a finger after providing them your ad copy and links. Though
not every web marketer earns limitless, it still is a fact that all the necessary matters for the advertiser or Internet marketer
are all there to be successful.
4.
Go worldwide
With
affiliate marketing, you are dealing with a global market place. All you have to do is choose a niche product and prepare
all the necessary tools for your affiliates to lead traffic from just about anywhere to your website.
5.
Low risk
The
very main reason for Internet marketer's enthusiasm with affiliate marketing is its having a low risk factor. Especially for
those with low budget set aside for advertising, affiliate marketing is just the way to do it.
6.
No closing time
With
affiliate marketing, your business works every single second of the day while targeting a worldwide market! What could be
better than that?
But
all of these will be put to waste if you don't have the right niche product and all the other important tools to make it big
in affiliate marketing, i.e., well-SEO-ed website. So better work on this first before ever considering those benefits.
Brought
to you by: Internet Income Resources http://www.incomeintheusa.info/cms/index.php
The
day will come when you can use something you read about here to have a beneficial impact. Then you'll be glad you took the
time to learn more about Affiliate.
About
The Author
Arthur
Caby
I
have been marketing on the internet for over 5 years with most of that time involved with Affiliate Marketing. Http://www.incomeintheusa.info/cms/
This
article can be used as anyone see's fit with no restrictions.
B2B
Sales Lead Management: 8 Tips for Selecting a Sales Lead Management Service
by: Mac McIntosh
Are
you looking to outsource your sales lead management? Do you need a sales lead management service that understands the importance
of properly managing, developing, identifying and distributing qualified sales leads to your direct salespeople, dealers,
reps or distributors?
If
you answered yes, then you’ll need the following 8 tips for selecting a sales lead management service:
1.
Determine what your inquiry handling or sales lead management system must include. Construct a flow chart of the process,
including the steps required and the time allotted to each.
2.
Prepare a "wish list" of the features your lead generation programs will include if budget allows.
3.
Put together a package of background information for each vendor being reviewed. Include literature about your company, products
or services as well as samples of current inquiry response materials.
4.
Share your numbers with the vendors. How many inquires per month? How many sales offices, reps, dealers or distributors are
involved? How many different pieces of printed literature are required?
5.
Get a written proposal. The proposal is an easy way to check the sales lead management service company's understanding of
your needs. It should include background on the sales lead management service company, its qualifications, a detailed program
recommendation and the related fees. Keep in mind that the quality of the proposal and its attention to detail will often
serve as a reflection of the vendor's quality and its attention to detail in all aspects.
6.
Tour the sales lead management service company's facilities. Be sure to venture beyond the conference room, and go onto the
production floor. Listen in on phone calls. Look over the shoulders of people who enter data and fulfill information requests.
Be sure you meet the people who will actually be managing your business.
7.
Check the sales lead management service’s references. Ask to see a current customer list and look for other companies
in your industry or market. Call these companies, not just the ones provided on a reference list. Ask about both the quality
of the company's services and the quality of the company's customer service representative who handle their account.
8.
Conduct a trial program. Establish measurable objectives up-front, and then determine how long it will take to decide whether
the relationship with the sales lead management service will be a good one. Consider running the trial program concurrently
with your in-house operation until you are sure everything is working properly and smoothly.
About
The Author
M.H.
"Mac" McIntosh is one of America's leading B2B marketing and sales lead consultants. Put Mac to work for you as a marketing
speaker or as your business-to-business marketing consultant. SIGN UP NOW FOR A FREE Business Marketing Newsletter: http://www.sales-lead-experts.com/tips/newsletter-signup.cfm
mac@sales-lead-experts.com
Why
Christians Fail at Internet Marketing
by: Sean Mize
Discover
why Christians fail at Internet marketing and what you can do to change it. This revealing and honest article will change
the way you think about Christian marketing.
A
Christian begins to think about marketing online, and wants to market to the Christian Internet Market. After some extensive
research, he or she finds that the Christian Internet market is saturated with multilevel, get-rich-quick, gifting, Ponzi
schemes, and surf programs. The Christian either chooses to become involved in one of the above-mentioned schemes, thinking
that is what Christians are looking for, or decides that Christians aren’t willing to pay for good content or services
online.
Unfortunately,
the Christian is wrong on both accounts. Christians are willing to pay for good content and services online, but sadly enough,
there are very few good Christian services online. Why? Because marketers, both Christian and Secular alike, have assumed
that Christians will not pay for online products, because they are unwilling to spend money online. That is the problem. While
many Christians, in the early years of the Internet, may have been reluctant to spend money online, with the advent of better
Internet filters and screening software, more Christians are spending time online. I contend that the only reason they don’t
spend more money online is because of the dearth of good Christian content online. I believe there is a conspicuous absence
of good Christian content online, and I believe that those who step up in 2006 and supply the content will get rich doing
it.
That
may be a bold statement, and some of you will quit reading right now. Go ahead.
Those
of you who are still reading, think about this for a moment. When is the best time to get involved in a new window of opportunity?
When it first becomes a new window of opportunity, right? I contend that this year, 2006, will be a break-out year for Christian
online marketing and sales.
Now,
get me right here. I do NOT mean more Ponzi schemes and multi-level games. I mean good, Christian, grounded, chockful-of-useful-information
web-based content. Content like information materials that teach about popular Christian topics like Christian self-improvement,
Christian dating, Christian success, and Christian values. Products like Christian books, Christian videos, Christian web-sites,
Christian marketing tools, and Christian studies.
Another
vital point here. These products must be two things: 1) Bona-fide faith-based products that are not ashamed of the Christian
identity and 2) High-quality products that contain as much or more good content as a competing secular product. You cannot
think that just because a Christian sees a product with a Christian label that that will close the sale. It must be worth
every penny you price it at.
If
you want to get involved in Christian Internet Marketing, now is the time. Do it.
About
The Author
Sean
Mize is a Christian Entrepreneur and Christian internet Marketer, and the author of “The Christian Guide to Maximizing
Your Time”, which can be ordered via http://www.christiansuccessnetwork.com
He
also co-publishes a Christian Article Directory. To read articles or submit articles for inclusion in the directory, click
here: http://www.christiansuccesnetwork.com/christian-article-bank
Note:
You have my permission to reprint and distribute this article as long as it is distributed in its entirety, including all
links. © Sean Mize 2006
mizesean@yahoo.com
Using
Surveys to Gather Valuable Customer Data
by: Adrian Mullan
The
more you know about your customers, the better you'll understand them. And the better you understand them, the better you'll
be able to sell to them.
One
of the best ways to collect this information is by creating a quick online survey.
The
data you collect from customer surveys can be invaluable to the operation of your business.
Survey
results allow you to examine your marketing strategy and ask important questions like:
-
Are you promoting the fact that you have a huge product range, when what your customers actually want is extended operating
hours?
-
Are you promoting your products as technically superior when what your customers really care about its ease-of-use?
-
Are you heavily promoting cheap prices when what your customers are more concerned about is customer support?
If
you take the time to ask, you'll be surprised at how helpful your customers can be.
To
begin with, the two key areas you want to explore are Demographics and Psychographics.
Demographics
identify 'Who is your customer?', and
Psychographics
asks 'Why does your customer buy?'
When
collecting demographic information, you're trying to find out what the profile of your ideal customer is. When collecting
psychographic information you're trying to determine what motivates your ideal customer to buy.
Here
is some of the information you'll want to gather from your customers.
Demographic
Questions
-
Are they male or female?
-
How old are they?
-
Are they married, single or divorced?
-
What is their average household income?
-
Where do they spend the majority of their time online?
-
What are their interests?
Psychographic
Questions
Of
the people who purchased your product or service...
-
What do they think of your product or service?
-
Why did they buy your product or service?
-
What do they like about your product or service?
-
What do they dislike about your product or service?
-
How do they think you could improve your product or service?
Of
the people who didn't purchase your product or service...
-
Why didn't they buy from you?
-
Do they feel you are overpriced? Underpriced?
-
How did they say you could improve your offer?
-
How do they think you could improve your product or service?
What's
the Best Time to Collect Customer Information?
The
best time to collect this valuable customer information is at the time of purchase (or directly after). The other option is
to offer some form of an incentive in exchange for filling out the survey.
What
Sort of Incentive Should I Offer?
Remember,
you'll get a much better response to your email surveys if you offer something of value in exchange for their personal information.
This
can be in the form of a:
-
Free report
-
Prize
-
Discount off their next order
-
Offer with a high perceived value
About
The Author
Adrian
Mullan is the author of 'The Internet Demystified' and founder of WebDummy.com - a popular Internet marketing resource for
small business owners.